To cut through the competitors in adjacent stands, a warm hospitality style of presentation was employed to give personality and style to Stryker's cutting edge technology in implants.
With the grace and clean lines of a modernist hotel, the design serves to present Styryker's products with clarity and acuity. Cleverly constructed joinery pieces allow the display pods to integrate and connect just a as the actual products do in the body.
The stand components were designed for multiple uses and were reinstalled successfully and economically in various stand configurations for the next 2 years.
1. Main approach
2. Stand visual
3. Corner view
4. Display pod
5. Reinstall 1
6. Reinstall 2