Remarkable technology demands a remarkable space. Celebrating vision, light, convenience and choice, this modular stand demonstrated the adaptive powers of their product in a multi-sensory space.
Transitions lenses automatically adapt to different lighting conditions to allow the same pair of glasses to be reading glasses inside and automatically darken to become sunglasses outside.
Our design employed ceiling projection screens, a video installation, soundscape and a hospitality space that attracted, entranced, refreshed and communicated the technology with style and warmth.
All elements broke down for re-installation in various configurations over the 12 month campaign lifecycle.
Produced by Arc4D