As creative consultants to Wet’n’Wild Sydney, our role was to add an extra layer to the presentation and experience of the new water park.
Our art direction of the animated fly-through by maestros of animation, Impact Multimedia, launched the park to the media and to the market for pre-sales. Engaging and feauturing a rocking track written for the video piece, it also provided a valuable tool for the project team to work from.
As art-directors of large format graphics, we collaborated with branding specialists, Boxer & Co, who designed the park's most important large scale graphics – the entry and central wave pool. Fresh, vibrant and iconic, these graphics are a key part of the branding story that sets this park art from its international cousins.
With irreverent spirit, the mobile vendors deliver thirst quenching, hunger stopping treats to the masses all funkily delivered in a fresh take on the surfing kombi van. Custom built over golf carts and trailers by Kennovations, these targetted and fully kitted out vehicles make a fun event out of snacking.
1. Still from animated fly-through
2. Still from animated fly through
3. Entry Graphic – proposed Elevation
4. Entry Graphic – insitu
5. Wave Pool Graphic - context
6. Wave Pool graphic – close up
7. Mobile Vendors concept sketch
8. Mobile Merchandising Trailer
9. Mobile Vendor Caravan